Promotional materials for tourism education
Once again this year, the promotional campaign supporting Venetian Villas Day continues to draw inspiration from the question ‘What are you looking for in a Venetian Villa?’, but with a refreshed approach that has led to the creation of exclusive promotional materials.
The goal is to develop an educational philosophy for tourism that—through play and entertainment—allows a broad audience, from young children to adults, to discover the Venetian Villa Civilization and the participating villas in ‘The Venetian Villas Day’ initiative.
To achieve this, two main promotional tools have been created, designed to make learning an interactive experience.
The Game of the Goose: 'From Villa to Villa'
Game of the Goose “From Villa to Villa”: this pocket brochure features a board game, available in both Italian and English, that leads players on a journey to discover 73 Ville Venete. The brochure will be distributed to all participating villas, tourist information offices (IAT and APT) across the Veneto and Friuli regions, and at trade fairs attended by the GVV, ensuring widespread distribution.
"Turn the Card" Game
“Turn the Card” Game: Through 80 cards, participants can explore and discover the Venetian Villas by answering simple questions. The experience relies on observing images to reveal each villa, its century of construction, patrons, location, and a specific trivia question. This game is also available in both Italian and English and will be provided to every participating Villa in the GVV as shared material, contributing to a unified standard for the 2025 edition.
To complement these new materials, a promotional supplement was added to the Grand Tour (40,000 copies), creating an “Heritage & Green” (focusing on historic villas, gardens, and parks, as well as the services they offer) and a “Wine e Delicacies“
version (dedicated to villas featuring wineries, catering, or production activities, along with the food and wine excellence visitors can find within them).
This promotional tool ensures year-round exposure and broader awareness of the event, reaching an even wider audience.
Finally, the timeline ‘Le Ville Venete nella storia’, was reprinted in both Italian and English. It provides an illustrated overview of the history of the Villa Civilization, spanning from 421—the mythical founding date of Venice—to the present day.
In conclusion, this year’s campaign has successfully reinvented itself by combining an interest in the history and culture of the Venetian Villas with an engaging, accessible approach. The new materials do not merely inform, but actively invite the public to take part in discovering this invaluable heritage.